Our Story
ABOUT FLY
Premium football essentials for every player.
FLY started with a simple idea — to provide quality football products at affordable prices, making great gear accessible to players of all ages and levels.
What began with our FLY Grip Socks has continued to grow into a wider range of football essentials, including shin pads, compression wear, training accessories, winter gear and more.
We’re a New Zealand owned and operated football brand, and football is at the heart of what we do.
BUILT AROUND FOOTBALL
We don’t want FLY to simply be another online sports store.
We want to build a brand that is genuinely involved in the football community — supporting players, clubs and tournaments while continuing to develop products that footballers actually want to use.
You’ll regularly find us out at football and futsal tournaments around New Zealand, meeting players and parents, listening to feedback and seeing first-hand what our customers want from their gear.
That feedback plays an important part in how we continue to improve existing products and introduce new ones.
QUALITY WITHOUT THE HUGE PRICE TAG
We believe good football gear shouldn’t have to cost a fortune.
Our goal is to offer products that combine performance, comfort, durability and value, whether you’re a junior putting on your boots for the first time or an experienced player preparing for match day.
From our performance grip socks and lightweight shin pads to compression wear and training accessories, we’re continuing to grow the FLY range while keeping affordability at the centre of what we do.
MORE THAN JUST FOOTBALL GEAR
Giving something back is an important part of FLY.
Our Recycled Grip Socks give existing textile fibres a new life, with $2 from every pair sold donated to KidsCan.
We also support the Child Cancer Foundation, with $2 from every pair of our pink grip socks sold donated to help support children and families across New Zealand.
As FLY grows, we want the positive impact we can make alongside it to grow too.
A GROWING NEW ZEALAND BRAND
We’re still growing, learning and improving — and that’s something we’re proud of.
Every order, tournament purchase, recommendation, social media follow and returning customer helps us take another step forward.
Our aim is simple: continue building FLY into a trusted New Zealand football brand while staying true to why we started — great products, fair prices and a genuine connection to the football community.
Whether you’re training during the week, preparing for match day or heading away to your next tournament…
Thank you for choosing FLY.
FLY GRIP SOCKS
Premium football essentials for every athlete